Directions EMEA 2026 · Paris · 27 to 29 October · Keynote, Day 2

Who explains your customer their own setup?

Any search engine and any AI can explain Business Central. Nobody explains how this customer's approval process works after go-live. That gap opens again with every project you deliver.

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Day 2 keynote. Recapped that evening.

Day 2 keynote. Recapped that evening.

On the evening of 28 October we publish a recap of the Day 2 keynote, built with zudub from handwritten notes taken in the room. Not next week. The same evening.

The recap of the Day 2 keynote, built with zudub from handwritten notes taken in the room. Same evening, not next week.

For the first time, the explanation is not slower than the thing it explains.

Coming on 28 Octoberin the evening, after the keynote
Keynote recap · built with zudub
The gap

You set it up. You go live. You move on.

The knowledge of why it was built that way stays in your head. Six months later someone at the customer asks why the posting group looks like this, and the person who knew is on another project.

Click-by-click guides age twice a year with the release wave. The screen fades; the process and the understanding stay. That is what we turn into something that lasts.

Not all knowledge sits in a language model. A model knows Business Central in general. It does not know why this one setup looks the way it does. That is in people's heads.

See it

Six units. One subject area. Different ways in.

All of them Business Central, because that is where you work. What changes is not the topic but the way in: a sentence, an instruction set, screen recordings, a meeting recording, a finished script.

All of them on the public page

Works the same way with any other software. Dynamics 365 is simply where we started.

What zudub is

What zudub is.

zudub turns existing knowledge into finished learning units, in your customer's design and in minutes. Not from a prompt, but from what is in people's heads: a topic, a screen recording, a meeting recording, or someone simply talking.

When something changes, you change the source and publish again. Nothing gets re-recorded. For a partner that means: your customers' knowledge becomes content without building a media department.

The name is two Sumerian words: zu, to know, and dub, the clay tablet. That is the tablet in the film: knowledge pressed into something that leaves the room and lasts.

The whole product, on the main page

zudub, explained
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